maybe it’s because we’ve been in la the last few weeks but it really feels like spring is finally here doesn’t it? the more i look around the funner everything seems to be getting. fashion has taken an interesting turn in the last few years and i have to say i’m loving everything that’s been happening lately. rules have gone completely out the door and customization is king. so naturally i was super stoked to be part of the #WhatsYourSwagger campaign with coach.
coach you say? for those of you who have been living under a rock these past 3 seasons, stuart vevers has been turning the brand upside down (inside out?), and making it all sorts of fabulous. we had a great opportunity to see the fall 2015 show at new york fashion week and this theory proves to be true moving forward. everything coach now makes is 100% covetable for any fashion girl. the colours and the collaborations (gary baseman anyone?!) it’s a feast to the eyes. in a technicolor world i go and pick an all black swagger bag (but look at that hardware!).
the true magic comes in when you have some fun with it. the young essence of the brand helps feeling like you don’t have to be precious with fashion. it’s there to have fun with it and make it all your own. we shot this outfit before we actually got a hold of the leather stickers, since then i have been adding to it at every chance i get. check back to see the evolution of the swagger bag on the blog and see what comes next, opportunities are limitless. being in la always inspires me to be more playful. pattern on pattern is an obvious go to, going full on paris hilton is also an option. my friend’s chihuahua just made the shoot so much funner we had to give her some screen time. say hello to ceci, she’s a real star <3 xoxo