rag & bone

i saw these new images from the rag & bone spring 2011 campaign on friday. the girls took portraits of themselves for these do-it-yourself ads. doesn’t get much more creative than this… or does it? what will they think of next. in any case the feel of these kind of reminds me of juergen teller for marc jacobs, that so many people love, i don’t necessarily agree, but here the fact that they are kind of raw like this makes up for all other imperfections.