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The opening is at 11 am on March 16 and will feature our very own Mayor Nenshi for a ribbon cutting ceremony

The wait is finally over! Simons is officially opening downtown YYC at The Core and you only have one more sleep to go! The store spreads across a whopping five floors (95,000 square feet) of shopping heaven! It’s located in the heritage Lancaster building on Stephen Avenue. I am beyond thrilled for yet another amazing addition to Calgary’s shopping scene, not only for their stellar designer department (called Edito, pronounced EDIT-O) but especially because of Simon’s own in-house exclusive and innovative, private label brands. I’ve already had many conversations with loyal Simons shoppers that have been patiently waiting for the arrival of the retailer in Calgary. The chances are you’re already a fan!

We were so honoured when Simons reached out to partner on this amazing milestone opening. As part of our involvement we will be showcasing the season’s hottest trends on morning segments throughout the week! Let me tell you Spring is fully sprung on these floors. We are on CTV this morning from 6:30 until the end of the show (FUN FACT! We will be doing amazing GIVEAWAYS throughout, so make sure to stay tuned and get your hands on some exclusive Simons goodies!). Thursday tune into BT on City and Friday we are on air at Global Morning Live! Each segment is a brand new theme, features different models and talks about different trends so there is definitely reason to wake up early, read, education has never been this fun. It will be a week full of fashion, discovery and amazing architecture.

TWIK, Icône, Contemporaine, Edito, iFive, get to know these names well ladies, they will be your map around the store

One of the coolest aspects of the new store is their focus on combining modernity and art with the history of the building. The vast space was designed by the architectural genius of Mckinley Burkart, who are already Calgary’s architectural darlings and THE firm to launch your cool factor through the roof. The over-all design will preserve the important heritage elements of the building while still creating a new innovative retail space with impressive local (hooray!) art installations, of note in particular is the mural by artist Maya Gohil that spans across two whole floors! The store is very gallery-like with every corner providing a new photo op. The different departments are each designed to match the personality of the collections they carry; Twik (young, bright and fun), Icône (for you badass babes who love to experiment with fashion, thing art student one day and boho chic the next), Djab (a classic, rocker feel for young men) and iFive (specially for those active guys and gals!), just to name a few. The men of Calgary should be rejoicing! The men’s department covers two massive floors of incredible selection, from their own Edito to in-house shirts, this store will change a man’s perspective on the shopping experience. One of my personal favorites (seeing as we are currently house hunting) has got to be Maison, the home department, which carries anything from bedding to rugs, bathroom accessories and more. The selection of colors, fabrics and prints will have you re-decorating in no time.

The over-all design will preserve the important heritage elements of the building while still creating a new innovative retail space with impressive local (hooray!) art installations, of note in particular is the mural by artist Maya Gohil that spans across two whole floors!

The opening is at 11 am on March 16 and will feature our very own Mayor Nenshi for a ribbon cutting ceremony, followed by some major shopping aha moments when you discover this incredible new space. Make sure to sign up for the reward program, The Simons, when you make your first purchase! So much to look at, so little time. HAPPY SHOPPING! xoxo

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