a new collaboration available in stores as of last week between aldo x vfiles focuses on aldo’s ongoing involvement with the #friendsfight fundraising and awareness campaign. the special collection of friendship bracelets is accompanied by a series of videos staring some of our favourite vfiles faces urging us to join the fight. each bracelet retails for $5 at aldo stores worldwide and and 100% of the proceeds are going to partners in health. all the colours are also available for purchase on the aldo website as well as at the vfiles location in new york city (12 mercer street) and their online store. fashion is no stranger to the devastating affects of aids, this year the launch falls right during fashion week and reminds us all of the great losses the industry faced over the decades. aldo has been part of the fight against aids for almost thirty years and has raised over ten million dollars for international aids programs. now it’s your chance to support the fight and be part of the movement. show off your fighting face online by hashtagging #friendsfight, #aldofightsaids & #vfiles on social media and remember that everything is worth the fight! xoxo
