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As if Gucci isn’t flawless enough right now, creative director Alessandro Michele has created Gucci Bloom, a new fragrance that is feminine but cool and everything we love about his contribution to the brand’s DNA. The packaging itself is reminiscent of the floral collection that is going so strong from his very first season with the house. This scent was made to unfold like its name (um, yes please!) and create a thriving garden full of diverse flowers and the rich perfume they emit. Refinery29 predicts this to be ‘the launch that will go down in fragrance history for it’s… universal appeal’ (!).

How could you not see yourself dancing through a field of jasmine wearing this perfume? Well, that’s supposedly exactly how it smells and we CAN NOT WAIT to find out for ourselves! And can anyone say ‘Millennial Pink’! I mean how gorgeous is the bottle! Totally judging the book by it’s cover but whatever! Gucci Bloom will be available at Hudson’s Bay, Shoppers Drug Mart Beauty Boutique and Sephora as of August 15, the price will range from $90 for the 30mL bottle to $154 for the 100mL. Race you to the perfume counter! xoxo

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